In fact, there are fixed rules in this world.
Physics rules, mathematics rules, chemistry rules, business rules, and so on.
These rules are accumulated from the experiences of countless people, eventually becoming conventions.
Originally, these things almost couldn't be broken.
But there are always some exceptions.
For example, Gamestar Entertainment.
The biggest variable here is Gamestar Entertainment's long-standing good reputation in the gaming industry.
Their video game cultural works may not be top-tier in every single release, but at least every one of their works is fun to play.
...
...
Anyone who has played a Gamestar Entertainment game will praise it endlessly.
And it's because of this strong reputation that Gamestar Entertainment has cultivated players for a full twelve years.
Over these twelve years, millions of players have formed a deep impression of Gamestar Entertainment.
Even when Gamestar Entertainment's game consoles suddenly increased in price, while people complained, they seemed to accept it.
Moreover, this price increase wasn't without reason.
They could see the reason for the price hike with their own eyes.
The detailed graphics, the exquisite modeling—these were the foundation for the price increase.
Sure, Sury Electronics could also achieve a similar level of graphics at a relatively lower price, but Sury Electronics didn't have the decade-long good reputation that Gamestar Entertainment had.
And it seemed that most economists hadn't considered this.
Thus, they were struck in the face by Gamestar Entertainment's real-world success.
Of course, this also had something to do with Gamestar Entertainment's unique advertising strategy.
This strategy was thought up by a young man, just 23 years old, who had just become the marketing department manager.
He suggested to Takayuki that if they didn't want to directly confront the public opinion, they might consider taking an alternative approach and use traditional ground-push methods to influence children.
Children wouldn't pay too much attention to public opinion; they didn't even have a complete concept of money.
If they wanted something and couldn't get it, they'd throw tantrums—no consideration of how much it cost.
For parents, it was just a hundred dollars more. And spending that extra hundred dollars to keep a child from crying and whining all day was definitely worth it. It was better to spend the hundred dollars for peace.
Therefore, Gamestar Entertainment saw an undeniable surge in sales on that very day.
In department stores across the U.S., the gaming console sales booths were the busiest.
Young people who had been immersed in Gamestar Entertainment's influence for a decade would never consider other consoles if they had the money, even if the GSX had increased by a hundred dollars.
As for children, even more so, with the powerful ground-push advertising, their parents were practically forced to buy it, even if the GSX had increased by a hundred dollars.
As for the elderly, they were also pushed by their grandkids or children to buy it, even if the GSX had increased by a hundred dollars.
Abiston personally witnessed this scene and had no choice but to accept the reality.
Gamestar Entertainment was indeed different from what he had expected.
He had to admit that he had underestimated this company.
Looking at the long line, while thinking of his grandson's eager anticipation, even though he was over seventy, he decided to obediently stand in line to buy it, all for the sake of making his grandson happy. And of course, this time, he wanted to truly understand what was so good about Gamestar Entertainment's products, why they could sell them for a higher price and still remain so popular.
At the same time, in the largest mall, compared to the hugely popular gaming console booth on the opposite side, the newly established mobile communication booth appeared a bit quiet.
This was already the Nth year since Myron Case founded his own company.
Their products were also quite popular.
But every time he tried to move forward and get more people to buy their products, there was one product that kept lingering around him, limiting their development.
That product was Gamestar Entertainment's game console.
Their portable music device was hugely popular but had only conquered a portion of the younger audience, reaching millions in sales.
But Gamestar Entertainment? Their products, once they were released, were automatically in the millions, with sales climbing even further.
If it weren't for the fact that their portable music device was really low-cost and could make people willingly spend a lot of money on it, he'd start doubting whether it could even make a profit.
Gamestar Entertainment was like a roadblock on the path to success.
He never expected that his efforts to develop a mobile communications business unrelated to gaming would face such a barrier.
Just recently, he had announced his company's first mobile communication device.
And naturally, his latest product attracted a lot of attention.
It was mainly because of the simple, techy design of the product that drew people in.
At this moment, there was a desire for fresh tech innovations, and this new smart mobile communication device filled that need.
But... it still couldn't compare to Gamestar Entertainment.
Their new GSX console also had a beautiful, simple design, and the entire console was only about the size of an A4 sheet of paper, with a perfect thickness. This compact look was naturally very appealing.
Even many of Myron's employees took a day off to rush next door and buy the console. It was a bit helpless to think about.
Myron personally shouted at their biggest retail booth at the moment, but the effect was weak.
Especially today, hardly anyone visited their sales area.
At that moment, one of Myron's employees suddenly said, "Boss, why don't we make game consoles too? This thing is still so popular, there's definitely money to be made."
Myron shook his head without hesitation: "Make a game console? Do you have the ability to develop games as good as Gamestar Entertainment has in the past ten years?"
"Uh... well..."
Myron coldly responded: "Don't talk to me about video games. I've said it before—I will never develop video games. As long as I'm CEO, we will never develop that stuff. Besides, our products are already profitable, there's no need to envy them."
After saying that, he turned around and walked back into the shop.
"You don't need to worry about Gamestar Entertainment too much, because I believe people will eventually realize that they don't really need games, but they absolutely need communications."