The results were beyond anything they could have expected. By noon, Lux & Co.'s campaign had gone viral. Their social media accounts were flooded with notifications—likes, comments, shares, and reposts pouring in from every corner of the internet.
Articles from major news outlets began appearing, praising the fresh approach and applauding Minjae's powerful presence in the pictures.
Influencers also talked about how excited they were at the collection's clean and refined aesthetic. They talked about how it was a much-needed change from the flashy, exaggerated styles currently dominating the market.
"There's already 50,000 likes on Wintergram," Soohe reported breathlessly, her eyes gleaming with excitement. "And our account gained over thirty thousand new followers since this morning."
"Pre-order requests are coming in fast, too," Hwan added, barely able to contain his grin. "They're asking when it's opening up. This is insane."
