In fact, this promotional method wasn't particularly difficult to guess.
Gamestar Electronics didn't intentionally hide it.
By the time February rolled around, the fences surrounding the area had started to display material related to Titanfall.
The news quickly spread.
Players learned that the workers' activities were related to the game they were eagerly awaiting, Titanfall, and immediately flocked to the site to investigate.
While they could see the outside of the site, they were unable to see what was going on inside.
Some patient people could only watch batches of materials being brought into the site, but no one knew exactly what these areas were meant to be for.
As for Tokyo, Japan, where multiple carnivals had already been held, Gamestar Electronics employees were busy preparing for a new carnival in the sports halls and park areas.
...
...
Now, the carnival had become a holiday celebration for Gamestar Electronics.
During the holiday, Gamestar Electronics could promote their games without restraint, without worrying about time coordination, and could freely manage their own time.
Other companies had also considered holding an event similar to Gamestar's carnival, but none could match the scale of Gamestar Electronics. Even if they spent a lot of money, it would likely be a loss-making venture.
For most companies, which focus primarily on profit, this kind of action didn't seem very rational.
In fact, Gamestar Electronics didn't only promote its own games.
They also offered an opportunity to release games from loyal third-party developers.
This was Gamestar Electronics' official advertising platform. Now, Gamestar Electronics had become its own promotional channel and was no longer limited to just game development and distribution.
Some even joked that if Gamestar Electronics were to sell ad space at their carnival, the price would likely exceed a million dollars.
This was because Gamestar Carnival now attracted up to 200,000 visitors each year—something that only the largest sporting events could match.
And Gamestar Electronics achieved this just through its own gaming industry.
It's hard to imagine any other company in the world achieving such a feat in the gaming industry.
Of course, the core of the carnival was still games, and Gamestar Electronics itself, with Titanfall being another key focus this year.
By the end of February, most of the preparations had been completed, and the release date for Titanfall was just around the corner.
As one of the main developers, Arno was feeling quite nervous.
After all, this was his first time participating in such a major project.
The games he had worked on before were nothing compared to the scale of Titanfall.
The cost of hiring the music composer alone had surpassed a million dollars.
There were also art design, motion capture, special effects production, and many other aspects—really quite terrifying.
Sometimes, he worried about what would happen if the game ultimately failed.
If it did fail, he feared he would never believe in his own development abilities again, and would always feel inferior.
But at the same time, he was full of confidence because he was the one who had personally developed the game. He knew the complete content of the game, and he understood its charm.
Now, he just hoped that his premonitions were correct—that the game would be successfully released and become a huge success.
Takayuki, on the other hand, was calm. It seemed that nothing could really cause him any emotional turmoil at this point.
The success of Titanfall had already represented that everything had been completed.
The rest, whether marketing or subsequent updates, could be left to his team to handle.
He had already laid the foundation and arranged the direction for future development. Whether they succeeded later was up to them.
Now, he just wanted to enjoy the unique experience that came with the game he had personally created.
To be able to revisit all the content of Titanfall in another parallel world was quite a nostalgic feeling.
Next, aside from experiencing Titanfall, maybe it was time to think about developing the next game.
Oh, and there's also Dead Cells—this one needed some attention too.
Takayuki finally remembered that he had a secondary account.
Recently, the three girls had been sending him regular updates on their development progress, as well as submitting the current content of the game.
Takayuki would provide feedback after experiencing the updates, and then let them adjust accordingly.
The three girls were rapidly growing through this process. They were beginning to understand the approach and rhythm needed to develop a competent and potentially successful game.
That was the most valuable experience.
...
March 1st.
The Gamestar Carnival officially opened.
At the same time, it was also the release day for Titanfall.
However, this time Takayuki only gave a brief speech at the opening of the Gamestar Carnival and then quietly withdrew, leaving the rest to his team.
Because there was another matter he was preparing to announce.
In the US, Europe, Japan, and other major bustling areas, the previously blocked-off mysterious construction zones were finally unveiled.
They were life-sized recreations of the Titan mechs.
Each city's mechs had a different style.
Some were adjusted based on the city's local aesthetics to create the most suitable effect.
At the moment of the unveiling, it also marked the official release of Titanfall.
The celebratory bells rang.
At the same time, Takayuki also logged into a brand new website for the first time.
The platform was called FacebookLive.
To put it simply, it was Facebook's live-streaming platform.
On this platform, Takayuki would make his debut as a live-stream host, showcasing the complete content of Titanfall to all the players.
But this was still just a trial. Live-streaming was still a relatively niche field at the time, with not many people paying attention to it.
Taketori Morisa, a trend-chasing person, had previously worked as a television director.
However, with the decline of the television industry, he was forced to lose his job.
In his unemployment, the only comfort he had was video games.
They allowed him to feel a long-lost joy.
However, he wasn't a hardcore core gamer; he was more of someone who simply liked games.
He didn't like to hang out in crowded places; he preferred quietly enjoying his own gaming world.
But if he kept enjoying the gaming world like this, he figured he'd probably starve to death.
Now, even wanting to buy the latest Titanfall had become a luxury.
But he had a friend who still had a bit of money, and they had agreed that after his friend played the latest Titanfall, he would lend it to him.
Until then, he could only pass the time playing old games in his rented room.
At that moment, a notification popped up on his computer.
"Experience the latest Titanfall story content, only on FacebookLive. Click for details…"