Recently, Gamestar Entertainment has not been focusing much on handheld consoles.
Perhaps it's because their position is already so solid that they don't feel the need to make further progress at the moment.
Games like Pokémon, Mario, and others can generate large profits simply by releasing new installments at fixed intervals.
Each new Pokémon generation now guarantees sales of around five million units, making it a prime example of low-cost, high-return.
Of course, Takayuki hasn't become complacent like the creators of Pokémon in his previous world. He still strives to make breakthroughs in both graphics and gameplay. Each new installment always brings some technical advancements, which is why players love them.
However, there hasn't been a new series release in the past year, which has caused the player base to stagnate, with no signs of expansion for now.
Sury Electronics has keenly noticed this opportunity and plans to take advantage of it to win more players.
They've invested more money into their own handheld consoles, releasing more interesting peripherals and developing a number of fun games.
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Among these, casual games are the most common, as Sury Electronics realized from Gamestar Entertainment that casual games are the most reliable in terms of profit.
This genre has a very large audience.
A simple card game can attract plenty of players willing to buy and play.
Or games like Bejeweled, which are match-three puzzle games, also dominate the casual gaming market.
During the year Gamestar Entertainment focused on console games, Sury Electronics quietly expanded its influence in the handheld market.
More and more people online were inclined to play Sury Electronics' handheld consoles.
That's because they were always able to introduce new ideas.
By 2005, Sury Electronics' investment in the handheld market had yielded impressive returns, and profits were looking good.
Thus, in 2006, Sury Electronics decided to increase their investment, hoping to capture more market share before Gamestar Entertainment ramped up its own handheld efforts.
As long as they leave a lasting impression on players, it would be difficult for their competitors to take back the market.
At this moment, in a music theater in the U.S., Myron Kess was backstage, dressed casually and rehearsing his lines.
Today was the scheduled launch event for Mikfo.
This time, they were going to introduce a smartphone to the world.
He aimed to change people's perceptions of mobile phones.
It was a significant feat, and if his plan succeeded, Mikfo would become the leader in the mobile communications field, and the money would flood in.
After years of honing hardware technology and training his team, Myron Kess' team had finally developed Mikfo's first processor chip, a groundbreaking achievement.
This marked Myron Kess' complete break from the Red Fruit company and his return to the peak of his career.
At this moment, he was full of confidence and could not wait to unveil his latest product.
However, this did not mean that their product was invincible.
Perhaps in the same field, his product would undoubtedly be the leader, but in another field, a strong competitor existed: Gamestar Entertainment.
Originally, when he was at Red Fruit, he had a chance to dominate the vast personal computer market, expand his influence, and eventually shift to the mobile communications sector.
But the appearance of Gamestar Entertainment disrupted his entire rhythm.
He could confidently say that it was because of Gamestar Entertainment's game consoles and their dazzling video games that the demand for personal computers dropped dramatically during those years.
In his original plan, personal computer sales should have been very high by that time.
But the rise of video games threw everything off track.
Red Fruit also suffered significant losses because they invested heavily in personal computers.
Eventually, he was ousted from his company by shareholders, which was a huge disgrace.
He always remembered this humiliation and became extremely cautious when it came to Gamestar Entertainment, the company responsible for his downfall.
This time, he planned to charge into the market with an unstoppable attitude and make sure that Gamestar Entertainment couldn't react in time.
While he might not be able to shake the home console market, which was already deeply entrenched, he believed he could still drive Gamestar Entertainment out of the handheld market.
He was certain that once ordinary consumers got their hands on a more powerful and convenient smartphone, they would no longer see handheld consoles as necessary.
Why carry two electronic devices when one device can do everything?
"The time has come, Mr. Kess."
His assistant's voice brought Myron Kess back to the moment.
He opened his eyes, his gaze determined.
He nodded and then stepped onto the stage.
At this moment, the entire event venue was dark, and a large number of media representatives were seated in front.
These media people weren't particularly interested in their product at first, but since there had been no major news recently and Mikfo was very generous, offering small gifts to everyone attending the event, they decided to show up.
He walked onto the stage, and the spotlight immediately illuminated him, with his confident expression shining through.
"Hello everyone, and welcome to Mikfo's New Era Launch Event."
"For many years, we have been dedicated to creating new, fashionable products that are always at the forefront of technology. Over these years, we have launched more portable music players and lighter computer devices. These are the results of our efforts, and we are very grateful for the support of every user."
"And today, we will unveil some new products that you have never seen before. But let me build some suspense. First, let's take a look at some of our updated products."
Myron Kess raised his hand, and the large screen behind him lit up.
It was a dynamic advertisement, featuring a group of skateboarders having fun at a skateboarding park.
And each of them was wearing headphones.
Accompanied by upbeat music, Mikfo's first new product was officially revealed.
It was a tiny square box, about the size of two thumbs, that could be clipped to a collar or attached anywhere.
At first glance, it looked like a decoration.
But it was also a powerful music player.
This was Mikfo's first new product to be launched at this event.