"President Lawrence, the advertisement is already in the middle of shooting, and changing people now will likely make them unwilling. If we breach the contract unilaterally, the amount of the liquidated damages..." the Executive Director couldn't help but remind, "It will probably be more than the expected amount."
Generally, in endorsement contracts like this, the amount of liquidated damages is ten times the signing fee.
Lillian's endorsement fee is at least hundreds of thousands, and if we breach the contract, the company will have to pay liquidated damages amounting to 1.5 million.
Compared to the financial loss, there's absolutely no need to stop Lillian's endorsement advertisement at this time.
After all, it's just an advertisement, and it won't affect anything.
