"Like the previous 'Howards End,' he put a lot of effort into the costumes and settings, and the use of tones was just perfect, showcasing the quintessential British charm beautifully. The cinematography was equally impressive, perfectly conveying what he wanted to express: playfulness, fun, suspicion, subtlety, and more. Adrian must be the director in Hollywood who understands the United Kingdom best. I only hope that when the film is officially released, we can still see such splendid visuals, and I hope Miss Gwyneth maintains the standard of the trailer." This article published in the Daily Mail about the trailer for 'Emma' reflects the attitude of most British media.